Not Just Words

  • 2017
  • Not Just Words
  • Web & Brand Designer

Context

Not Just Words is an advertising and communication company based in Edinburgh, specialised in languages — translating, editing, writing, and web design — with a focus on cross-cultural Spanish–English services.

Brief

Design the corporate identity and the new website, presenting the process from early wireframes through visual identity to high-fidelity screens.

Brand system

A geometric feather / folder mark sits with the wordmark NOT JUST / WORDS. Type pair: Helvetica and Gill Sans. Palette: pink #E787A3, turquoise #58D0BC, and white — used as accents on clean black-and-white layouts and soft geometric patterns.

Applications include debossed mark treatments and business cards clipped in a simple studio mockup.

Website

Low-fidelity wireframes (sketched, then digital) defined structure for home, about, services, expertise, portfolio, contact, and blog. High-fidelity UI carries:

  • A Chomsky quote framed as “a language is not just words”
  • Service pillars: translation, content writing, editing & proofreading
  • Fields of expertise and a filtered portfolio grid
  • Contact and pricing paths for quote requests

Outcome

Deliverables: logo and stationery, identity guidelines (type + colour), wireframes, and a full website design for a language-services brand.

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