About Me
I lead an international UX/UI design team working on AI-driven digital commerce products. My work sits where design systems, product strategy and emerging AI workflows meet, turning complex capabilities into interfaces people can actually use. Before product design I studied art history, which is still how I think about visual systems: as something with rules, history and intent behind every decision.
Over the last few years my focus has shifted from producing screens to defining the systems that produce them. A design system the development pipeline reads directly. A documented quality bar. Research that decides what gets built. I also co-lead a cross-company UX research practice group.
Accessibility as a baseline rather than a final check. Design decisions that survive contact with engineering. Knowing whether what we shipped actually worked. Those are the things I care about.
Experience
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Otto Group one.O
Madrid, Spain
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Design Team Lead | AI, Commerce & Scalable Design Systems
Oct 2021 — Present
Lead an international design team across Germany, Taiwan, and Spain for AI-driven commerce products. Design systems, UX research, product interfaces, and close collaboration with product, engineering, and clients.
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UX/UI Designer
Nov 2020 — Dec 2021
UX/UI for logistics and retail products in an international development team — information architecture, prototyping, and responsive web-app design.
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DmDima
Madrid, Spain
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UX/UI Designer
Feb 2017 — Nov 2020
UX/UI, corporate design, CMS web builds, motion, and digital marketing for agency clients — from research and testing through delivery.
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Not Just Words
Edinburgh, United Kingdom
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Interactive Designer
Jan 2016 — Feb 2017
Multi-device product and brand design — wireframes, high-fidelity UI, responsive builds, and corporate identity for a language and communications studio.
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Freelance
Edinburgh, United Kingdom
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Graphic & Web Designer
Feb 2015 — Jan 2016
Corporate design, motion, and WordPress web design for independent clients.
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National Galleries of Scotland
Edinburgh, United Kingdom
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Media Department — Internship
Sep 2013 — Apr 2014
Compiled media coverage, liaised with cultural institutions, and promoted the Galleries to Spanish media.
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Front of House Team
May 2012 — May 2015
Visitor experience for an international audience, collection security support, and cultural events.
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NKS Empowering Asian Women
Edinburgh, United Kingdom
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Graphic Designer
Sep 2012 — Feb 2013
Book layout and photography editing for biographies of immigrant South Asian women in Scotland.
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Museo Nacional Centro de Arte Reina Sofía
Madrid, Spain
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Book Seller
Aug 2010 — Apr 2011
Museum bookshop specialised in art and humanities — publishers, publications, and stand design.
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Cultural Guide & Visitor Service
Feb 2007 — Jun 2010
Guided visits and visitor service in a national modern art museum.
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Education
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Shift+R
Madrid, Spain
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AI-Ready Design Systems and more
Sep 2026 — Jun 2027
Year-long continuing education for digital design professionals — Design Systems, accessibility, AI applied to design, automation, and collaborative tooling.
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Designlab
United States
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AI in UX
2025
Course on how AI reshapes UX workflows — designers orchestrating AI for more human-centered experiences.
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Data Driven Design
2025
UX/UI course on using research and data to guide product design decisions.
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FICTIZIA
Madrid, Spain
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UX Research and User Interface Design
2019 — 2020
UX/UI specialisation covering user experience, research methods, design thinking, interaction design, information architecture, design systems, and usability. Tools: Sketch, Figma, InVision, Adobe XD, Abstract, and Principle.
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Edinburgh College
Edinburgh, United Kingdom
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HND Interactive Design (User Experience Design)
2013 — 2015
Higher National Diploma in interactive design — graphic design, 2D animation, and web design.
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Universidad Autónoma de Madrid
Madrid, Spain
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History of Art — Five-year Degree
2005 — 2010
Five-year degree in History of Art at a public research university in Madrid.
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